Top 10 Australian Universities for a Master’s in Marketing

Pursuing a master’s degree in marketing can greatly benefit your career prospects and earning potential. Marketing roles are in high demand in Australia, with a projected job growth rate of 13.2% in the field over the next 5 years according to Government statistics. Choosing the right university for your marketing master’s degree is an important decision.

We’ve compiled this list of the top 10 Australian universities for master’s programs in marketing based on factors like alumni salaries, reputation, partnerships with industry, research output in the field, and more. Whether you’re looking to specialize in digital marketing, brand management, market research or another niche, these leading Aussie institutions offer high-caliber training.

1. University of Sydney

As Australia’s first university established in 1850, the University of Sydney is renowned for its business and marketing degrees. Its Master of Commerce in Marketing not only equips students with current marketing approaches but emphasizes critical thinking and problem solving. With work integrated learning components, it delivers well-rounded, employment-ready graduates.

2. University of Melbourne

The Melbourne Business School is Australia’s highest ranking facility for business education and its Master of Marketing offers premier marketing training. With concentrations like branding and digital marketing available, the flexible degree structure suits diverse career goals. It also enables valuable industry connections via guest lectures and networking events.

3. Monash University

Monash offers one of the largest and most reputable business schools in the Asia Pacific region. Students of its Master of Marketing and Communications gain specialized expertise in areas like marketing analytics along with real-world experience through internships and projects with corporate partners.

4. UNSW Sydney

UNSW Business School is globally ranked and its Master of Management (Marketing) gives students resources like the in-house Consumer Insights Unit to discover customer behaviors. With seminars led by chief marketing officers at top brands, it ensures students are plugged into current, competitive marketing practices.

5. Curtin University

For marketing professionals looking to upskill or switch career tracks, Curtin University’s 100% online Master of Marketing is a flexible option. Covering all facets of strategic marketing, digital advertising, social media marketing and more, it prepares students for the modern, digital marketplace.

6. Queensland University of Technology

QUT offers one of the largest marketing majors in Australia and its real-world focused Master of Business (Marketing) is designed in consultation with industry experts. With work integrated learning built-in and digital marketing embedded across the curriculum, graduates gain cutting-edge capabilities.

7. RMIT University

RMIT’s Master of Marketing Strategy and Innovation helps students stand out with the latest knowledge in growth areas like digital marketing. With internship opportunities at high-profile organizations, it enables students to put their new strategic marketing learnings into practice.

8. Deakin University

Deakin’s Master of Marketing provides forward-thinking training in data analytics, digital advertising, content marketing and more from faculty with deep industry experience. The flexible degree offers full-time or part-time online study so marketing professionals can upskill while working.

9. University of Adelaide

The University of Adelaide is a leading research university and its Master of Marketing degree equips students to apply marketing theory to solve problems. With a focus on ethical marketing practices, it produces graduates ready to lead marketing innovation.

10. University of Technology Sydney

UTS offers renowned marketing training with its Master of Business in Marketing, which can be tailored to specialty areas like branding, tourism marketing or advertising. With internship course components, students gain professional marketing experience with top brands during their degree.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top